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The development of Rockford resulted in many changes to its academic systems. In 1955, Rockford College (now Rockford University ended up being co-educational for the very first time. Accompanying the growth of the trainee body, the college outgrew its near-east side school in usage given that the 1840s. Following the acquisition of land in 1957, construction started on its contemporary campus place, opening in 1964.

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Prior to the 1960s, neighborhood and economic growth in Rockford mainly mirrored itself on both sides of the Rock River. As the 20th century progressed, growth in western Rockford (and established neighborhoods in eastern areas of the city) had a hard time to complete with economic advancement that moved even more east. From the late 1950s, downtown Rockford (centered around the crossway of IL 2 and US 20; Main Street and West State Street) began to decrease as the main shopping district of the city.
In 1973, Cherryvale Shopping center was opened as the first totally enclosed mall in the city; nearly 6 miles from the city center, the shopping center lay at the intersection of the US-20 bypass and the Northwest Tollway, sharing a city border with Cherry Valley. While More Details at the eastern end of Rockford undersaw beneficial conditions for growth, developed neighborhoods began to suffer irreversible decline.
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In an extremely criticized choice, the city reconfigured a number of blocks of downtown into a pedestrian shopping mall, closing off the Main Street/West State Street crossway to traffic. In 1975, what the local press characterized as one of the most widely known and haunting criminal activities took place when paper shipment young boy Joey Didier was abducted and killed by Robert Lower.
In 1980, then Congressman John B. Anderson, representing the 16th Congressional District in Illinois that includes Rockford, ran for President of the United States. To even more bring in industrial development, the Metro, Centre 10,000-seat multi-purpose arena, was opened in 1981. Rockford would be struck hard by the early 1980s economic crisis, turning into one of the highest-unemployed cities in the United States.

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After struggling to complete with more modern facilities, the Coronado Theatre showed its last movie in 1984, moving exclusively to stage efficiencies. To expand traveler service, the Greater Rockford Airport reconstructed its guest terminal in 1987, although the access of Rockford to the Northwest Tollway (to the much bigger O'Hare Airport) became a popular option.
